Deutilization is a branch of conceptual art.
“Productive work” results in objects that are considered useful, or having practical value.
During the Deutilization process, commonplace objects are being separated from their practical value thus revealing their true essence.
This is different from Appropriation where objects are given a different meaning.
And of course Deutilization is very far from recycling where useless objects are given practical value again (different from the original or the same).
Deutilization is the antithesis of consumeristic way of living. It pushes back against the closed vicious circle of production/consuming culture. Under Deutilization, every object made by a human being is regarded as art, covered and cloaked by its artificial, so-called practical value. Behind every act of industrial production lies an act of true art creation. The main goal of the Deutilization process is to uncover the immensely vast Terra Creation from the ‘practical’ cloak.