If you are not in MeconoMorph, where are you?


Thus, to reveal its beauty, that something must lose its usefulness.

Thus, to reveal its beauty, that something must lose its usefulness.

Deutilization is a branch of conceptual art.

Conceptual art, sometimes simply called Conceptualism, is art in which the concept(s) or idea(s) involved in the work take precedence over traditional aesthetic and material concerns.

“Productive work” results in objects that are considered useful, or having practical value.

During the Deutilization process, commonplace objects are being separated from their practical value thus revealing their true essence.

This is different from Appropriation where objects are given a different meaning.
And of course Deutilization is very far from recycling where useless objects are given practical value again (different from the original or the same).

Deutilization does not use garbage. Deutilization takes perfectly functional “useful” objects, preferably new, and makes them completely dysfunctional in terms of the original intent.

Deutilization is the antithesis of consumeristic way of living. It pushes back against the closed vicious circle of production/consuming culture. Under Deutilization, every object made by a human being is regarded as art, covered and cloaked by its artificial, so-called practical value. Behind every act of industrial production lies an act of true art creation. The main goal of the Deutilization process is to uncover the immensely vast Terra Creation from the ‘practical’ cloak.


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