There are many ways to promote a business, but picking the most cost effective and innovative ways to do so can significantly enhance marketing efforts and visibility. Many businesses display artwork in their office buildings and locations to provide a certain aesthetic appeal, build their brand, and to enhance their corporate culture.
Businesses also use their own brand, buildings, and employees in artwork and photography to promote their business. This goes back decades if not a century. Some business brands have been featured in timeless artwork that will never be forgotten. Andy Worhol’s artwork of the Campbell’s soup can is world renown and still recognized to this day 50 years after being created.
A new way for businesses to get exposure through art is with MeconoMorph. MeconoMorph was invented and is created by Viktor Genel. Through Mecons, Genel creates structures using only business cards. I interviewed Viktor about his creations and why businesses should participate in his creations.
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